Andrew Douglas B2B journalist, turned PR man, specializing in new media.

iPad 2.0 – A reader comments

A smart reader, who prefers to remain anonymous, sent me an email after last night's post. Trust me, this guy is at the leading edge of new media marketing.

Nice blog. Well done. The more I learn about the Apple plan, the more I’ve come to understand that the devices are designed to do one thing – put a toll booth on the web.

There are experts out there that praise the Apple strategy and suggest all others will have to fall in line or get blown away. It does appear Apple has learned the downside to trying to be proprietary and keep user fees/their per-user revenue high – they now see the opposite as the way to go – get the devices out there, open the app and programming opps, make it cheap and easy for partners and the masses to jump onboard and micro-monetize out the ying-yang.

MP3 players and files were around long before iPod, but the device and software monetized it big time. Iphone inadvertantly discovered the micro-payment model via the world of apps (Apple thought they would own all of the app development and sales, but hit a bonanza when they opened it up). Now the iPad – it won’t do all that we were expecting, but I think it will monetize book, movie, tv and video consumption in a way the desktop, iPhone, iPod could not achieve. Do I have this right  - it seems so obvious.