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	<title>Comments on: B2B&#8217;s big hurdle: Developing a personality in social media</title>
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	<description>B2B journalist, turned PR man, specializing in new media.</description>
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		<title>By: Robert Douglas</title>
		<link>http://andrewdouglaspr.com/?p=309&#038;cpage=1#comment-72</link>
		<dc:creator>Robert Douglas</dc:creator>
		<pubDate>Sat, 14 Nov 2009 01:31:25 +0000</pubDate>
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		<description>Wow!  Public relations or communications has certainly changed in the last few years.  Sounds riskier for businesses - and government agencies - than it used to be.  But having credible spokespersons who are ready to give instant opinions is certainly better than going through multiple approval levels before responding to the media and the public.  A good post, Andrew.</description>
		<content:encoded><![CDATA[<p>Wow!  Public relations or communications has certainly changed in the last few years.  Sounds riskier for businesses &#8211; and government agencies &#8211; than it used to be.  But having credible spokespersons who are ready to give instant opinions is certainly better than going through multiple approval levels before responding to the media and the public.  A good post, Andrew.</p>
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		<title>By: Dan Toland</title>
		<link>http://andrewdouglaspr.com/?p=309&#038;cpage=1#comment-70</link>
		<dc:creator>Dan Toland</dc:creator>
		<pubDate>Thu, 12 Nov 2009 02:58:43 +0000</pubDate>
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		<description>Andrew,

Thanks for including Ohio Farm Bureau as an example in your post. The organization has certainly embraced social media as a helpful tool in fulfilling its mission to forge a partnership between farmers and consumers. We&#039;ve received great feed back on our new Twitter transparency, with many followers saying they are happy to have faces to put with the tweets. This is a hurdle many businesses may have a problem getting past. But for those who do it tactfully, it can pay great rewards.

Also, nice interview with Andy. He is a great advocate and model Twitter user for ageiculture, which has an active, vibrant community in social media. I&#039;d suggest following @followfarmer on Twitter for a list of more than 500 agricultural Twitter users to follow.

Thanks again!</description>
		<content:encoded><![CDATA[<p>Andrew,</p>
<p>Thanks for including Ohio Farm Bureau as an example in your post. The organization has certainly embraced social media as a helpful tool in fulfilling its mission to forge a partnership between farmers and consumers. We&#8217;ve received great feed back on our new Twitter transparency, with many followers saying they are happy to have faces to put with the tweets. This is a hurdle many businesses may have a problem getting past. But for those who do it tactfully, it can pay great rewards.</p>
<p>Also, nice interview with Andy. He is a great advocate and model Twitter user for ageiculture, which has an active, vibrant community in social media. I&#8217;d suggest following @followfarmer on Twitter for a list of more than 500 agricultural Twitter users to follow.</p>
<p>Thanks again!</p>
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